- Campaign & SoMe -
DATA DRIVEN
It is essential that campaign videos are developed through continuous audience engagement and data analysis. In 2025, we see that personalized, mobile-first videos with clear CTAs, bold visuals, and fast-paced storytelling perform best. Knowing your audience makes this process easier, and much of that data is now accessible through platform insights, social listening, and market research.
Future videos and graphical materials will be optimized based on real-time feedback. Testing multiple creative variations is critical to understanding what drives the best performance. Current data shows that short, high-impact videos drive initial clicks, while longer videos, 20 to 30 seconds in duration, help build trust and increase conversion rates later in the funnel.
By tracking key metrics such as click-through rates, watch time, engagement signals, and conversion behavior, we gain insight into both creative impact and message effectiveness. This enables continuous refinement of design, pacing, and storytelling to meet audience expectations more precisely. Over time, this process leads to stronger brand connection, higher relevance, and a measurable improvement in return on investment.
PAY-PER-CLICK
Above are two of the most common formats used in paid media marketing. Video ads on platforms like Google, Meta, and TikTok are designed to drive clicks or conversions. The two primary formats are short attention-grabbing videos (6–15 seconds) and longer story-driven videos (20–30 seconds).
Both examples are designed with animated elements to capture attention, strong brand visuals with complementary colors to guide focus, and a pacing optimized for both flow and attention span.
In a targeted campaign, multiple versions of these videos are typically served to the audience in a nurture flow. The goal is to generate either a click or start a conversation with a sales representative.
Above is an example of one of the most effective formats in paid media marketing: the 20–30 second story-driven video ad. (This ad will also be on YouTube, and be indexed by Google, for searches)
These videos are designed to engage the viewer, build brand connection, and drive action, whether that’s a click or starting a sales conversation.
The design combines animated elements to capture attention, strong brand visuals with complementary colors to guide focus, and pacing optimized for both flow and audience retention.
In targeted campaigns, multiple versions of these videos are used to keep the audience engaged throughout the customer journey.